Earned media
Pitching your story to the right journalists and outlets to build credibility and visibility you can't buy.
Earned media
Strategic communications & PR
From one message to a whole movement.
The organizations doing the most meaningful work are often the ones who can't afford to be heard. Position helps mission-driven organizations amplify their stories, reach the right audiences, and grow so they can sustain the work that matters.
Deliberately position each piece
02 / What we do
Every engagement is scoped to what your organization actually needs.
Social media
Strategy and support for the owned channels where your audience already lives.
Social media
Media training
Preparing your spokespeople to perform on camera, on mic, and on the record.
Media training
Fundraising advisory
Communications-focused counsel on how to tell the story that moves donors to act.
Fundraising advisory
Crisis communications
Clear-headed counsel when something goes wrong and the stakes are high.
Crisis communications
Thought leadership
Positioning your spokespeople as credible expert voices through op-eds, speaking opportunities, and strategic commentary.
Thought leadership
Owned content
Blogs, newsletters, podcasts, and other channels that build your voice and your audience over time.
Owned content
Strategic counsel
Ongoing guidance on how to position your organization, respond to the moment, and build toward long-term goals.
Strategic counsel
Paid media advisory
Strategic guidance on how advertising can support your communications goals.
Paid media advisory
Brand messaging
Developing the foundational document that defines how you talk about your work, so everything you say pulls in the same direction.
Brand messaging
Business advising
Broader strategic support for organizations navigating growth, transition, or a new positioning challenge.
Business advising
Campaign Strategy
Planning and running the moments that matter, from reports and initiatives to announcements that need to land.
Campaign Strategy
03 / Our method
We don't invent your story. We find it.
Most organizations doing meaningful work already have the argument they need. It is sitting inside the work, the data, and the people doing it. The job is to find it, sharpen it, and put it in front of the people who can act on it. We call it the Position Method.
01
Listen
We ideate boldly with you, collaborating on original thinking and creative strategy, built around your unique challenges, voice, mission, and where you want to go. Every effort is executed by the person who knows your account and message inside and out.
02
Position
We shape evidence-backed narratives and position them for the specific audiences that move your goals forward. You get ecosystem access to established media relationships so when it's time to tell your story, the connections are already there.
03
Amplify
We place the story where it does the most work, through earned media, owned channels, and the right voices at the right moment. We partner with you to invest in a movement that builds over time.
04 / The proof
What happens when strategy scales.
In one week, a national movement of regular moms advocating for change in their communities reached 436 million people across 10 cities. The difference was a smarter system.
0M
people reached
0
events across ten cities
0
week, start to finish
Using AI to handle the scale, we kept strategy where it mattered most: finding the right reporter, the right angle, and the right hook for each market. Real stories. Real strategy. Real results. Coverage landed at every event because we built a system that positioned each one to land as one movement across ten cities.
Founder & principal
Grace-Lauren
Williamson
05 / About
I founded Position Communications on a simple belief: the organizations doing the most meaningful work in the world deserve the same quality of strategic communications support as the ones with the biggest budgets.
Before launching Position, I built my career across the technology and faith-based nonprofit sectors. At Padilla, I worked on AI, machine learning, and technology accounts for clients including CRISP, IDA, and Assent, developing the ability to translate complex ideas for mainstream audiences. At Pinkston, one of the country's leading faith and nonprofit communications firms, I served as primary strategist across a portfolio of nationally recognized organizations, including Museum of the Bible, Young Life, and National Christian Foundation. I have led earned media campaigns, messaging, media training, crisis communications, and architected AI strategy.
Position exists because communication is one of the most powerful tools available to organizations working to change the world. I built Position to help mission-driven organizations go from one message to a whole movement.
The advisory board
Ambassador John Richmond
Former U.S. Ambassador to Combat Trafficking · Chief Impact Officer, Atlas Free
An attorney, diplomat, and leading voice in the global fight against human trafficking, John brings deep sector expertise and a decades-long commitment to advancing human dignity.
John Scally
Media relations expert
With more than two decades of experience and over 50,000 media placements in outlets including the Wall Street Journal, New York Times, and the Today Show, John is one of the most accomplished earned media practitioners in the business.
Dr. Shena Meganck
Assistant Professor of Public Relations, James Madison University
A former agency professional turned professor, Shena brings both real-world communications experience and academic rigor to the advisory team.
06 / Pricing
Built around your budget and your stage, not a fixed rate card.
Strategic communications shouldn't be reserved for the organizations with the biggest budgets. So we start with a simple question on our first call: what can you invest? From there we design the most effective work we can around it, show you what that level of support makes possible, and map what we'd add as you grow.
Tell us where you are, and we'll show you what's possible.
Start the conversation
Who it's for & getting started
Your story deserves an audience.
Position works with nonprofits, advocacy organizations, and mission-driven businesses doing meaningful work and ready to invest in sharing it with the world.
Nonprofits
Advocacy
Humanitarian
Faith & philanthropy
Mission-driven business
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